Brief: Find a design social solution against dog waste.
Client: Strava
Date: 2026
Credits:
Elodie DEBUIRE, Charline LENOEL, Muskaan SINDHWANI, Ewelina MURPHY
My Role:
Art Director, Copywriter
Every day, 20 tons of dog waste are left on Parisian sidewalks. While pedestrians walk in constant vigilance and dog owners plan their routes around the problem, both share the same frustration: abandoned dog waste.
So we introduce Dog-Friendly Mode on Strava, a new feature that makes sidewalks more predictable. Powered by urban data and the community, it adapts routes around bins, green spaces, dog-waste bag dispensers and reported hotspots, while allowing users to flag problem areas in real time and connect with other dog owners.
