A series of personally developed proactive concepts.
Hasard'Eau
Gen Z switches fragrances like moods. Let’s create the first fragrance where every spray is shaped by randomness.
Date: 2026
Credits:
Lily Martins (CR), Elodie DEBUIRE (AD)
My Role:
Art Director
Tools:
Photoshop, Illustrator, IA
The pet drive
We say dogs look like their owners, proving they’re truly part of the family. So why not give them the place they deserve in our cars?
Agency: McCann Paris
Date: 2026
Credits:
Elodie DEBUIRE (AD), Enora PICHAVANT (AD), Shanonn HAGEGE (CR)
My Role:
Junior Art Director
Tools:
Photoshop, IA
Merdathon
A funny Strava campaign turning running cheaters into dog-waste collectors.
Date: 2026
Credits:
Lily Martins (CR), Elodie DEBUIRE (AD)
My Role:
Art Director
Tools:
Photoshop, Illustrator, IA
Culture+
Canal+ and the Louvre reveal the artworks behind our favourite films, turning cinema into a gateway to culture.
Date: 2026
Credits:
Lily Martins (CR), Elodie DEBUIRE (AD)
My Role:
Art Director
Tools:
Photoshop, Illustrator, IA
Voix d'humanité
In early 2027, L’Humanité will launch a print campaign celebrating free information, freedom of expression and independent journalism.
Date: 2026
Credits:
Lily Martins (CR), Elodie DEBUIRE (AD)
My Role:
Art Director
Tools:
Photoshop, Illustrator, IA
Free2gether
Free and Columbia Hike Society turn group chat plans into real outdoor adventures with Free2gether, a mobile plan exclusively for those who actually show up.
Date: 2026
Credits:
Lily Martins (CR), Elodie DEBUIRE (AD)
My Role:
Art Director
Tools:
Photoshop, Illustrator, IA
