Beyond worth
Beyond worth
Beyond worth
D&AD Graphite Pencil
Brief: Giving new life to “I'm worth it” in
today's age
Competition: D&AD New Blood
Client: L'Oréal Paris
Date: 2026
Brief: Giving new life to “I'm worth it” in
today's age
Competition: D&AD New Blood
Client: L'Oréal Paris
Date: 2026
D&AD Graphite Pencil
Brief: Giving new life to “I'm worth it” in
today's age
Competition: D&AD New Blood
Client: L'Oréal Paris
Date: 2026
Credits:
Elodie DEBUIRE, Camil Khelifi
My Role:
Art Director and Copywriter
Credits:
Elodie DEBUIRE, Camil Khelifi
My Role:
Art Director and Copywriter
In 1971, Ilon Specht launched four words that reshaped society: “Because I’m worth it.”
Yet today, this manifesto exists in only 40 languages. To reach the 1.2 billion women excluded by language barriers, Beyond Worth evolves this legendary manifesto, making it more relevant than ever. By capturing local expressions of “worth” directly from women around the world, we built a living dictionary of 1,200+ languages.
L'Oréal is no longer just delivering a message; it is empowering women across the world to define their own value in their own language, turning a historic slogan into a shared one.
In 1971, Ilon Specht launched four words that reshaped society: “Because I’m worth it.”
Yet today, this manifesto exists in only 40 languages. To reach the 1.2 billion women excluded by language barriers, Beyond Worth evolves this legendary manifesto, making it more relevant than ever. By capturing local expressions of “worth” directly from women around the world, we built a living dictionary of 1,200+ languages.
L'Oréal is no longer just delivering a message; it is empowering women across the world to define their own value in their own language, turning a historic slogan into a shared one.
In 1971, Ilon Specht launched four words that reshaped society: “Because I’m worth it.”
Yet today, this manifesto exists in only 40 languages. To reach the 1.2 billion women excluded by language barriers, Beyond Worth evolves this legendary manifesto, making it more relevant than ever. By capturing local expressions of “worth” directly from women around the world, we built a living dictionary of 1,200+ languages.
L'Oréal is no longer just delivering a message; it is empowering women across the world to define their own value in their own language, turning a historic slogan into a shared one.
Extra links
Extra links
