Made Of France
Made Of France
Top 2 Cannes Young Lions France
Brief: Make the world love France again
Competition: Cannes Young Lions France, Digital Category (a national creative competition for advertising talent under 30)
Timing: 24h competition
Client: France Industrie
Date: 2026
Top 2 Cannes Young Lions France
Brief: Make the world love France again
Competition: Cannes Young Lions France, Digital Category (a national creative competition for advertising talent under 30)
Timing: 24h competition
Client: France Industrie
Date: 2026
Credits:
Elodie DEBUIRE (AD), Luis PANZANO SOLER (CR)
My Role:
Art Director
Credits:
Elodie DEBUIRE (AD), Luis PANZANO SOLER (CR)
My Role:
Art Director
This year, France has been named one of the most creatively productive nations on Earth, yet its global reputation still lags behind its actual output: it has not a visibility problem, but an affinity one. By turning one of the world’s 10 most trusted country labels "Made In France" into "Made Of France", it makes sure to reveal how much French DNA is behind what people love all around the world: music, fashion, entertainment, culture…
This year, France has been named one of the most creatively productive nations on Earth, yet its global reputation still lags behind its actual output: it has not a visibility problem, but an affinity one. By turning one of the world’s 10 most trusted country labels "Made In France" into "Made Of France", it makes sure to reveal how much French DNA is behind what people love all around the world: music, fashion, entertainment, culture…
Extra links
Extra links
