Derma Drama

In a world where social media is full of viral skincare hacks, a digital campaign with a series of digital videos shows men falling for bad beauty advice, before turning their “Derma Drama” into “Derma Control” with the new Men Expert Derma Control range.

Here, the “drama” comes through unbalanced compositions, bubbles, close-up packshots and top-down or low-angle shots in cool or neutral tones, contrasting with Men Expert’s sense of control. The latter is conveyed by straight orange lines and an upright, precise posture, which abruptly halts the drama, evoking safety and reassurance.