Refresh your good vibes
Refresh your good vibes
Brief: Make Tic Tac famous as the good vibes refresher and strengthen people’s emotional connection with the brand
Agency: McCann Paris
Client: Tic Tac
Date: 2026
Through an international multi-format film campaign (FR, EN, DE, ITA), Tic Tac brings back the good vibes when life doesn’t go as planned, with a refreshing burst of colour, flavour and fun.
Credits:
Production Lead: Daniela Fornabaio
Campaign Lead: Ludovica Bevilacqua
Account Director: Claire Tignol
Business Lead: Emma Guenancia
Account Director: Sasha Semple
Account Manager: Laurine LETOURNEL
Creative Director: Anne-Sophie Guerin
Art Director: Enora Pichavant
Junior Copywriter: Emma Merges
Junior Art Director: Élodie Debuire
Production: 27KM
Executive Producer: Philip Huber
Producer: Volker Hannwacker x Paul Scholten
AL: Holger Borutta
PA: Franziska Heimberger x Francesca Bernzen x Mustafa Erdogan x Isabella Mercedes Klein
Komparsen Betreuer: Masood
Director: James F. Coton
Agent Director: Rick Romaniuk
Producer AI: Moritz Lill Reiter
AI Artist: Marco Gorzel
Colorist: Marc Morató
Styling: Stefanie Schwaiger
Styling Assistenz: Nicole Hannay
Make Up: Sabine Johanna Gludowacz x Saskia Kaiser
Sound Engineer: Julius Kreinhöfer x Björn H. Schulze
Music: Extreme Music
Casting: Anika Schulz
Car Driver: León Hänig
Police Man: Dragan Volic
Construction Worker: Vincent Ercolani
Beach Girl: Hannah Marie bahlo
Delivery Guy: Louis Braun
Credits:
Production Lead: Daniela Fornabaio
Campaign Lead: Ludovica Bevilacqua
Account Director: Claire Tignol
Business Lead: Emma Guenancia
Account Director: Sasha Semple
Account Manager: Laurine LETOURNEL
Creative Director: Anne-Sophie Guerin
Art Director: Enora Pichavant
Junior Copywriter: Emma Merges
Junior Art Director: Élodie Debuire
Production: 27KM
Executive Producer: Philip Huber
Producer: Volker Hannwacker x Paul Scholten
AL: Holger Borutta
PA: Franziska Heimberger x Francesca Bernzen x Mustafa Erdogan x Isabella Mercedes Klein
Komparsen Betreuer: Masood
Director: James F. Coton
Agent Director: Rick Romaniuk
Producer AI: Moritz Lill Reiter
AI Artist: Marco Gorzel
Colorist: Marc Morató
Styling: Stefanie Schwaiger
Styling Assistenz: Nicole Hannay
Make Up: Sabine Johanna Gludowacz x Saskia Kaiser
Sound Engineer: Julius Kreinhöfer x Björn H. Schulze
Music: Extreme Music
Casting: Anika Schulz
Car Driver: León Hänig
Police Man: Dragan Volic
Construction Worker: Vincent Ercolani
Beach Girl: Hannah Marie bahlo
Delivery Guy: Louis Braun
TVC
TVC
Social media
Social media
Story, Reels for Meta, Tik Tok, Youtube
Story, Reels for Meta, Tik Tok, Youtube
Statics
Statics
Gifs <3
Gifs <3
Behind the scenes
Behind the scenes
We developed the scripts and storyboards for each film, followed by social media ideas (example below).
We developed the scripts and storyboards for each film, followed by social media ideas (example below).
Following client approval and the animatic stage, every detail was carefully crafted, from styling and set design to props and casting.
I personally designed subtle Easter eggs: the delivery guy’s logo nods to the director's French name James Fabrice Cotton, while the license plate hides references to good vibes, « Fraîcheur », 27km Productions and our creative trio, E³ (Enora, Emma & Élodie).
Following client approval and the animatic stage, every detail was carefully crafted, from styling and set design to props and casting.
I personally designed subtle Easter eggs: the delivery guy’s logo nods to the director's French name James Fabrice Cotton, while the license plate hides references to good vibes, « Fraîcheur », 27km Productions and our creative trio, E³ (Enora, Emma & Élodie).
The films were then shot in Munich, Germany, with studio footage captured for AI integration.
The films were then shot in Munich, Germany, with studio footage captured for AI integration.
We closely supervised post-production, from AI integration and editing to cutdowns, colour grading and format adaptations. The first OURS below.
We closely supervised post-production, from AI integration and editing to cutdowns, colour grading and format adaptations. The first OURS below.