Brief: Destigmatize Student Precarity
Competition: Le Club des DA
Client: Linkee
Date: 2026
Today, many students rely on discounts and coupons to afford everyday essentials, to the point where living this way has become normalized. Meanwhile, Linkee, a French association fighting both food waste and student precarity, provides free, sustainable food parcels to students across Île-de-France.
To raise awareness and show that there’s no shame in getting help, "Le Bon Plan" hijacks the visual codes of major retailers, turning essential products into “0€ privileged offers”, except that's it's only for students, to make Linkee’s free support feel like the best deal of all.
