Brief: Mobilizing the public to prevent sibling separation and support SOS Children’s Villages.
Competition: Mlle Pitch Awards
Client: SOS Village d'Enfants
Date: 2026
Credits:
Elodie DEBUIRE, Oscar OULD-YOUCEF, Auréliane SILVESTRE
My Role:
Art Director
The public has grown tired of negative messages around social issues. "SOS Fraternité" twists the traditional SOS distress and negative signal into a positive symbol of love, complicity and sibling bonds.
Through a fraternal and emotional 360° campaign, SOS Fraternité highlights SOS Children’s Villages, an organization helping children stay together with their siblings, while giving the SOS a new, hopeful meaning.
